State has applied the low cost model before Ryanair and EasyJet

Domestic market. Securely held by Air France and its market power, the French domestic market leaves finally relatively little room for new competitors which the economic model was often too close to that of the Habs company. A knowledge, a network of sales via travel agencies, too heavy and too costly and too complex tariff grids and offer both oriented towards business customers and those of leisure whose interests are diametrically opposed. This is in addition a lack of own funds and therefore an adequate financial base, damaging, for essential attractive credit lines to acquire aircraft.

Little or no real competitors. It must be recognized, but Michel Marchais, founder and President of the only and true regional airline that the France has experienced, TAT, the Habs company had never been in front of real competitors. State has applied the low cost model before Ryanair and EasyJet. The company flew there where did not Air France and Air Inter and its President had concluded agreements with the Chambers of commerce who supported the operation of the lines. Since then, nobody has really sought to innovate to seduce a young clientele drawn by lower tariffs and services flight really. Most economic models of the airline in France projects resume this scheme, based on past experiences and are hardly innovative.

Customer - young 18/35 years - does not cross the doors of a travel agency to buy a ticket, but connects over the Internet, using all available search engines to find the best offer. The novelty is that these practices are only the "young", but it is now for a growing proportion of business travellers (independent, PME - PMI), which are in the Internet connection and electronic registration terminals, ease of purchase and flexibility much like their professional profiles.

The role of airports. Without the support of provincial airports, low-cost companies have certainly unknown success is today. The vast majority of French managers of airports have, in effect, allowed these companies the open arms, even if they have financial efforts, and pure loss sometimes.

In Exchange, the low cost promised regular flow or seasonal passenger, which boost the airport platform and regions and the creation of direct and indirect jobs. This point is far from negligible, because the arrival of an airline causes economic boost locally. The example of the Ile-de-France shows: the CEO of Air France, Jean-Cyril Spinetta, says that "one million more passengers at Roissy, is 4 000 direct and indirect jobs for the Paris region". A secondary airport is a promotional tool and a showcase of local expertise involved in the development economic, commercial or industrial area. Recently, François Cravoisier, President of the Chamber of commerce and industry of Reims, explained that for the ICC in Reims, the commercial contract with Ryanair has generated "of economic benefits in the region, who have reached the 2.5 million euros.

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