It is an honor to work with such a strong management team

At the same time, Richard McGee, former COO ofthe company will concentrate on his role as President of Field Operations. Prior to joining Celsius, Perlman served as Vice President for New ProductDevelopment for BRN Media Group, a privately held media company. He worked onprint, niche and digital media products for the company working on newdistribution channels, business partnerships and community relations. He managed95 people and positioned the company for acquisition in 2001.

In 2000, he was elected to the Delray Beach, Florida City Commission and wasre-elected four times. Perlmanhad fiduciary responsibilities for a $120 million annual operating budget, 900employees and over $200 million worth of pension investments. When he leftoffice due to term limits in 2007, he formed Community Ventures Inc., aconsulting firm that has worked on a variety of projects ranging from realestate developments in South Florida, the creation of a new glossy magazine andthe creation of Americas first eco-sustainable city, Destiny, a 43,000 acre newcity in Central Florida that is a joint venture between the founder of Subwayrestaurants and the Land Company of Osceola "I am thrilled to be joining Celsius," said Perlman. "I love the product and themanagement team and look forward to helping us build the company and the brand."According to Celsius CEO Steve Haley, "It is great to have Jeff formally jointhe company.

We have been working together for a while now as he is part of theCDS team that has been helping to position us for growth. Jeff is already up tospeed on many of the initiatives that we are driving and with this addition,Dick will be able to focus more aggressively on growing our distributionnetwork. It is an honor to work with such a strong management team." About Celsius Holdings, Inc.Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets Celsius, the original, greattasting calorie burner that is backed by science, through its wholly-ownedoperating subsidiary, Celsius, Inc Celsius Inc.