advertising andinteroperability partners such as Pandora

Some of the new capabilities being demonstrated on the advanced JukeBloxplatform include: Music ID to allow the consumer to capture accurate metadata for any track fromany source using real-time audio fingerprinting. Streaming of digital photos and a combination picture slide show withpersonalized music using any source from local content, home network or theInternet. Interactive and personalized advertising capabilities to deliver more targetedand higher-value advertising and ability for the consumer to act on theirinterest. Streaming of localized and personalized news content and other RSS feeds suchas local weather, stock information and beyond. Use of the iPhone and its intuitive touch screen as a remote control to easilynavigate huge lists of radio stations and content and to make these newinteractivities more consumer friendly.BridgeCo is the leader in connected home audio technology with over 20 homeaudio products delivered to the consumer market through major consumer brandsthat include industry leaders such as Denon, Pioneer, Harman Kardon, Nokia,Philips, Terratec and Grundig, among others. The new multimedia capabilities ofthe advanced JukeBlox platform are enabled through many content, advertising andinteroperability partners such as Pandora, Rhapsody, Napster, Flickr, Picasa,Sirius, Clear Channel, Google, Microsoft and Apple. The addition of more targeted and valuable advertising on the advanced JukeBloxplatform is expected to have a big impact on the radio market.

The traditionalradio advertising market is a very large, multi-billion dollar market but ismature and declining. The interactivity made possible with connected home audioproducts re-defines the traditional radio advertising model and allows theconsumer to receive advertising that fits their interests and location. This allows the advertisers todeliver more targeted advertisements and to better measure interest on areal-time basis. To help CE brands enter this market quickly, in 2008 BridgeCo unveiled theirJukeBlox Design Partner program.

Under this program, JukeBlox Design Partnersare licensed and trained to work with OEMs to create unique consumer productsthat leverage the power of the JukeBlox platform and enhance the middlewarefunctionality that comes bundled from BridgeCo. With the JukeBlox Design Partner program, OEMs have the ability to completeproduct development employing unique features and functionality with low riskand fast time to market, as well as the flexibility to design key elements fordifferentiation. In 2008, BridgeCo licensed and trained 10 design partners underthis program, now available to start turn-key developments for top CE brandsaround the world. About BridgeCoBridgeCo, a consumer networking pioneer, offers the worlds most comprehensive,cost-effective and highly integrated processor and software platforms forconnecting Internet media sources, computers and consumer electronics throughoutthe home. BridgeCo technology is used by leading consumer electronicsmanufacturers worldwide in a wide range of innovative products, includingdigital media players, audio adapters, AVRs, audio systems, Internet radios,musical instruments and breakout boxes.